§ 1 · Eligibility
Who can claim a business profile
The owner or an authorized representative can claim. Whether you can do it today depends on your country, business type and which verification methods are supported for that listing.
Claiming does not require an Ads account, an Enterprise agreement, a Business Agent or Shopify. This guide doesn't assert that claiming is free or tied to a paid plan, and no official timing is guaranteed.
| Your situation | What's possible | Next action |
|---|---|---|
| US local shop or restaurant, already listed | Claim the existing listing. | Search Business Hub, select it, verify. |
| US local shop or restaurant, not listed | Adding a new local listing isn't currently offered. | Don't create a duplicate; check again later. |
| Eligible online business, listed | Claim the existing listing. | Match the domain shown, then verify. |
| Eligible online business, not listed | May see an option to add the business. | Use the add option if it's shown. |
| US ecommerce / online service with a website | Claim, plus a separate, optional Business Agent with its own requirements (incl. industry). | Claim first; review agent eligibility separately. |
| Outside the US | Depends on country, type and supported verification. | Search Business Hub to see what's offered. |
| Listing locked or claimed by someone else | Support or dispute route. | Locked: Contact support. Claimed: Dispute ownership. |
§ 2 · The process
Step-by-step: from search to verified badge
Start
Step 1: Open Business Hub and sign in
Open Business Hub from ChatGPT on the web or go directly to chatgpt.com/business-hub (official site, opens in a new tab). Sign in with the account that should manage the business long-term — not a personal account you'd rather keep separate.
Got a claim invitation by email? Sign in with the exact email address that received the invite.
Find
Step 2: Find and select your business
Search by business name. Where an address or domain is shown, match it against your real one before selecting — chains and similarly named businesses are easy to confuse. Confirm the managing account.
- Not found, eligible online business: use the add option if it's shown.
- Never create a duplicate listing for a business that already exists.
- Locked: choose Contact support.
Check A
Step 3: Complete one offered verification route
Pick any route Business Hub offers for your listing. Details for each are in the verification routes table below. Copy codes and DNS values exactly from Business Hub — this guide never shows real values.
Review
Step 4: Wait for the claim decision
Look for a decision or information request from OpenAI by email. Review time varies; wait for an answer before retrying, since repeated submissions don't speed things up.
Check B
Step 5: Complete Persona identity verification
When prompted, go to Business → your profile → Business overview → Verify. Persona may ask for a government ID, business registration documents and proof that you're authorized to act for the business.
Once Persona approves, the profile shows the blue verified check. That's distinct from claim approval: a claim can be approved before the badge appears.
If you're creating a new profile through Persona, approval publishes the profile automatically. Later updates are still reviewed, and publishing a Business Agent is a separate step.
This website never asks for your ID, documents or verification codes. Enter them only on chatgpt.com or with Persona via the link Business Hub gives you.
Manage
Step 6: Review and update your profile
After verification, review your website URL, category, summary and logo, plus delivery and returns details where relevant. Optionally connect a product feed and check Insights. Teammates or an agency should join with their own accounts, never shared logins.
Updates can take time to show; Insights are aggregated; a Business Agent is separate and optional; and nothing here guarantees visibility or recommendations.
§ 3 · Decision aid
Which verification route should you pick?
Choose the route you can complete fastest with what you already control. Only routes Business Hub offers for your listing are available.
| Route | Pick it if… | How it works |
|---|---|---|
| Business phone | You can answer the number on the listing. | Receive an SMS or call at the listed number and enter the code. |
| Business email | You use an email on the business domain. | Enter the code sent to that address. |
| Website domain (DNS) | You (or IT) can edit the domain's DNS. | Copy the exact TXT host and value from Business Hub into your authoritative DNS provider — not your website builder's page editor. Allow time for DNS to update, then return and choose Verify domain. |
| Shopify | The business sells through its own Shopify store. | Connect the actual store and review the permissions requested before approving. |
Example: a bakery whose listed phone is a staffed landline will usually find phone verification quickest; an online-only studio with a developer on call may prefer DNS.